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China's ultra-high-definition video industry development status and prospects

Issuing time:2019-11-07 08:58Author:zonda

China's ultra-high-definition video industry development status and prospects


Recently, the 28th Beijing International Radio, Film and Television Exhibition and Guangdong Province 4K Industry Development Forum was held. During the period, 10 cooperation projects of the ultra-high-definition video industry in Guangdong Province were successfully signed to promote the development of the local ultra-high-definition video industry. In recent years, Guangdong Province has promoted the development of the ultra-high-definition video industry and vigorously promoted the construction of the development zone for the ultra-high-definition video industry. In May of this year, Guangdong Province issued the "Ultra HD Video Industry Development Action Plan (2019-2022)". According to the "Action Plus Plan", Guangdong Province won the 2020 ultra-high-definition video industry with an overall scale of over 800 billion yuan. 3 world-class ultra high definition video industry clusters.


Ultra-high-definition video is a new round of major technological innovations following video digitization and high-definition, which will lead to profound changes in all aspects of the industry chain such as video capture, production, transmission, presentation and application. In recent years, the state has continuously introduced favorable policy support. China's ultra-high-definition video industry has developed rapidly and its output value has been expanding. According to the data, the total output value of China's ultra-high definition video industry in 2017 was 761.48 billion. With the active layout of leading enterprises in the industrial chain and the strong support of government departments, China's ultra-high-definition video industry has ushered in the "trillion" level.


According to the "2019 China Ultra-HD Video Industry Development Prospects and Investment Research Report" released by the China Business Research Institute, the overall size of China's ultra-high-definition video industry will exceed 4 trillion yuan by 2022, and ultra-high-definition video content will be extremely resource-rich. Rich, the network carrying capacity is significantly improved, the system of broadcasting, transmission and supervision systems is coordinated, the industrial development support system is basically sound, and a good pattern of coordinated development of technology, products, services and applications is formed.


The ultra-high-definition video industry includes multiple links, including core components, video production equipment, transmission equipment, terminal equipment, platform services, and application markets. With the deepening of ultra-high definition video applications, all links in the industry chain will be further upgraded and optimized.


From the perspective of market share, it is expected that by 2022, the application market will become the largest market share in the ultra-high definition video industry. Currently, ultra-high definition video applications are used in many fields, including television, education, entertainment, transportation, and medical. In addition, the terminal equipment market is expected to rank second, about 17%; core components ranked third, accounting for nearly 7%; transportation equipment, platform services, video production equipment accounted for 6%, 4%, 2%, respectively .


(1) 4K TV market


With the continuous improvement of people's awareness of ultra-high definition, the opening of ultra-high-definition channels, and the successive introduction of relevant national policies, the ultra-high-definition video industry represented by 4K will enter a period of rapid development.


In the past two years, 4K TV has rapidly spread and the market share has further expanded. The data shows that 4K TV retail sales accounted for 73% in 2018, an increase of nearly 20%. In terms of shipments, in recent years, China's 4K TV shipments have gradually increased in the global market share. First look at the global 4K TV sales, according to data, in recent years, global 4K TV shipments continue to grow, breaking through 100 million units in 2018. It is estimated that by 2020, global 4K TV shipments will reach nearly 123 million units.


In the Chinese market, shipments of 4K TVs also maintained growth. Data show that in 2017, China's 4K TV shipments exceeded 30 million units, accounting for 42% of the global market. With the gradual popularization of 4K TV, China's 4K TV shipments will further increase in the future. It is estimated that by 2020, China's 4K TV shipments will reach nearly 45 million units.


(2) 8K TV market


In the "Ultra HD Video Industry Development Action Plan", it is planned that by 2020, breakthroughs will be made in the research and development and industrialization of 8K key technology products in China; in 2022, 8K TVs will account for 5%.


At the same time, the "Ultra HD Video Industry Development Action Plan" also plans the direction and requirements for the domestic ultra-high-definition video industry, and vigorously promotes the development of the ultra-high-definition video industry and related fields in accordance with the overall technical route of "4K first and 8K". . It is estimated that in 2022, breakthroughs will be made in the research and development and industrialization of 8K key technology products, forming a group of internationally competitive enterprises.


At present, brands that have released and sold 8K TVs include Samsung, Sharp, Sony, TCL, etc.; Changhong, Hisense, Skyworth, Philips, LG and other companies have exhibited 8K TVs and are planning to sell them.


Ultra HD video market prospects


The "Ultra HD Video Industry Development Action Plan" has set the direction and requirements for the domestic ultra-high-definition video industry, and vigorously promotes the development of the ultra-high-definition video industry and related fields in accordance with the overall technical route of "4K first and 8K". In 2022, the overall scale of China's ultra-high-definition video industry exceeded 4 trillion yuan, the 4K industrial ecosystem was basically improved, and 8K key technology product research and development and industrialization achieved breakthroughs, forming a group of internationally competitive enterprises. The ultra-high-definition video content resources are extremely rich, the network carrying capacity is significantly improved, the broadcasting, transmission and supervision system construction is coordinated, the industrial development support system is basically sound, and a good pattern of coordinated development of technology, products, services and applications is formed.


By 2020, 4K cameras, monitors, switchers, and other special equipment for production and broadcasting will be industrialized; 4K TV terminal sales that meet the requirements of high dynamic range (HDR), wide color gamut, three-dimensional sound, high frame rate, and high color depth Accounted for more than 40% of total TV sales; establish a relatively complete ultra-HD video industry standard system; Central Broadcasting and Television Station and conditional local TV stations to open 4K channels, no less than 5 provinces and cities cable TV network and IPTV platform Carry out 4K live channel transmission service and on-demand service, realize ultra-high-definition program production capacity of more than 10,000 hours/year; 4K ultra-high-definition video users reach 100 million; in the fields of culture and education, security monitoring, medical health, intelligent transportation, industrial manufacturing, etc. Develop application demonstrations based on ultra high definition video.


By 2022, core components such as CMOS image sensors, optical lenses, professional video processing chips, and codec chips have made breakthroughs, and 8K front-end core devices have become industrialized; HDR, wide color gamut, three-dimensional sound, high frame rate, and high 4K TV terminals required for color depth are fully popularized, 8K TV terminal sales account for more than 5% of total TV sales; 4K channel supply capacity has been greatly improved, cable TV network upgrade and monitoring and supervision system construction has been continuously improved, and ultra-high definition program production capability has been realized. More than 30,000 hours/year, 8K production trials of the Beijing Winter Olympics event program; the number of UHD video users reached 200 million; in the fields of culture and education, security monitoring, medical health, intelligent transportation, industrial manufacturing and other areas to achieve ultra-high-definition video Scaled application.



Keywords:

8k PTZ camera, 8K UHD Video camera

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